The last two years have seen many changes in iGaming. In 2024-2025, PPC advertising budgets increased, KYC rules became stricter, and SEO became unstable. This prompted companies to change their approaches to attracting and retaining users. And now, in 2026, the big players in the market will be reviewing their strategies. The focus will now […]
Nowadays, free games are everywhere. They dominate the app store rankings, swiftly racking up millions of downloads, and keeping players interested for months. At the same time, each of these games is a fully operational company with a crew, servers, updates, and marketing expenses. This immediately begs the question of how a game can generate […]
Candy Crush has been at the top of mobile gaming for over a decade. Simple gameplay, fast rounds, and a constant sense of progress have made the game a cult classic. But even the most devoted fans sometimes want a fresh experience. If you love the match-3 format but are looking for something new, there […]
If you are planning to start iGaming business, then understanding the market and its scale will give you an advantage. The global online gambling market is expected to reach approximately $101.45 billion this year. For comparison, in 2025, this amount was $91.63 billion. And according to some forecasts, the average annual growth rate could reach […]
The global online gambling market crossed $100 billion in revenue in 2024, and the infrastructure to enter it has never been more accessible — but the competition has never been stiffer. To start an online casino business today, you need more than a platform and a license. You need a clear market position, sound technology […]
A critical read of this year’s market data and what it demands from content partners who want to stay relevant.
Choosing between stylized vs realistic art isn’t purely a creative call — it’s a business decision with direct consequences for production cost, release cadence, platform performance, and player retention. In casino and slot game development specifically, visual style shapes everything from how a game reads in a lobby thumbnail to how long a player stays […]
Not every successful game starts from scratch. Many of the most efficient portfolios in iGaming and mobile are built on smart reuse — taking what already works mechanically and reintroducing it to market with a new identity. Reskinning done well is not a shortcut. It’s a deliberate portfolio strategy. But it only creates value when […]
In Lawrence Osborne’s novel — later adapted into the film The Ballad of a Small Player — a disgraced English solicitor haunts the Macau casinos, convinced he has found a system, a pattern, a edge. He hasn’t. He never does. The film is less about baccarat and more about the psychology of people who believe […]
At first glance, most slot machine designs seem interchangeable. The symbols change, the themes rotate from ancient Egypt to Norse mythology to branded IP, but the experience underneath stays stubbornly familiar. Same reel structure. Same tension arc. Same win animation logic. This isn’t a failure of imagination. It’s the predictable outcome of rational design decisions […]
Player loyalty is not a retention metric sitting in a marketing dashboard — it is one of the most direct contributors to revenue stability, operational efficiency, and long-term competitiveness. Yet many operators still treat it as a campaign rather than a capability. The economics make the case plainly: acquiring a new player in iGaming costs […]
Picture this: someone goes to a website, adds bitcoin to their account in just a few seconds, and then starts playing. No banks, no long checks, and no waiting for payments. This is how the crypto casino market looks now. That’s why more and more business owners are looking to open a crypto casino these […]
Many people look at casinos and wonder: how much does a casino make a day? Hundreds of people congregate around slot machines, blackjack tables, and big wagers throughout the evening. Not just gamers are interested in this subject. Entrepreneurs, investors, marketers, and game creators all ask it. After all, everyday revenues depend on more than […]
The iGaming market is changing along with its users. The millennial generation, born between approximately 1981 and 1996 and with stable incomes, is well acquainted with digital platforms. They have clear expectations of brands, which is why marketing iGaming to millennials is becoming a strategic priority for operators, studios, and platforms. In the context of […]
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