The last two years have seen many changes in iGaming. In 2024-2025, PPC advertising budgets increased, KYC rules became stricter, and SEO became unstable. This prompted companies to change their approaches to attracting and retaining users. And now, in 2026, the big players in the market will be reviewing their strategies. The focus will now […]
Nowadays, free games are everywhere. They dominate the app store rankings, swiftly racking up millions of downloads, and keeping players interested for months. At the same time, each of these games is a fully operational company with a crew, servers, updates, and marketing expenses. This immediately begs the question of how a game can generate […]
Candy Crush has been at the top of mobile gaming for over a decade. Simple gameplay, fast rounds, and a constant sense of progress have made the game a cult classic. But even the most devoted fans sometimes want a fresh experience. If you love the match-3 format but are looking for something new, there […]
If you are planning to start iGaming business, then understanding the market and its scale will give you an advantage. The global online gambling market is expected to reach approximately $101.45 billion this year. For comparison, in 2025, this amount was $91.63 billion. And according to some forecasts, the average annual growth rate could reach […]
Casino push notifications are one of the most effective retention tools in iGaming, helping operators engage players with personalized bonuses, free spins, tournament updates, and reactivation offers. This guide explains how online casinos use push notifications to improve player retention, increase engagement, and support long-term revenue growth.
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